Regulatory Framework - AVMSD - Codes of conduct - Workshop 2010
2nd WORKSHOP ON
CODES OF CONDUCT ON AUDIOVISUAL COMMERCIAL COMMUNICATIONS OF FOODS HIGH IN FAT,
SUGAR AND SALT TO CHILDREN
Monday, 25 October 2010
On Monday 25 October, the European Commission organised for a second time a workshop on codes of conduct on audiovisual commercial communications of foods high in fat, sugar and salt to children.
The Audiovisual Media Services Directive places an obligation on the Commission to encourage media service providers (both traditional and on-demand) (art. 9.2) of the Audiovisual Media services – AVMS - Directive) to develop codes of conduct relating to audiovisual commercial communications for HFSS food to children.
This workshop was intended to allow an exchange of views and best practices between the various stakeholders, notably advertisers, audiovisual media service providers, consumers and regulatory authorities.
Read the presentations:
Policy framework - Health and consumer protection perspective
Assessment of the EU Platform for Diet, Physical Activity and Health
- Philippe Roux, Deputy Head of Health Determinants Unit, DG SANCO
WHO's survey of the state of play in the Member States
- Joao Breda, Regional Office for Europe - WHO
Consumer organisations' point of view
- Ruth Veale, Head of Food Team, BEUC
Implementation of the AVMSD - Initiatives by the Member States
Evaluation of the French Charter
- Mme Christine Kelly, Member of the Board CSA, France
Dutch rules on advertising to children of HFSS foods
- Helga Zeinstra, Dutch Ministry of Education, Culture and Science
Initiatives undertaken by audiovisual media service providers
Initiatives taken by commercial broadcasters
- Ross Biggam, Director General, ACT
Actions undertaken by EGTA and its member TF1
- Laura Sboarina, Head of Regulatory and Public Affairs, EGTA
- Didier Angelo, TF1 Publicité
Best practices by Public Service Broadcasters
- Nicola Frank, Head of European Affairs, EBU
- Jürgen Burggraf, Head of ARD-Liaison Office Brussels
Initiatives by the advertising industry
Actions undertaken by the Polish Advertising Council
-Mr Kondrad Drozdowski, Director General of the Advertising Council, Poland
Code of Conduct of the German Advertising Standards Council on commercial
communication for food and beverages
- Katja Heintschel von Heinegg, German Advertising Standards Council
Advertising industry commitments
- Malte Lohan, Director of Public Affairs, WFA
