Vine and Wine between Tradition and Modernity
The European Commissioner for Agriculture and Rural development, Dacian Cioloș, participated at the opening of the 36th Congress of the International Organisation of Vine and Wine (OIV), in Bucharest, Romania.
"In a sector whose very foundation rests on consumer confidence and loyalty, the OIV's recommendations on oenological practices, on maintaining and enhancing production standards, and on defining, labelling and guaranteeing product authenticity are essential. My presence here today underscores the European Commission's commitment to the work of the OIV", stated Commissioner Cioloș at the event.
Referring to the theme of this year's congress "Vine and Wine between Tradition and Modernity", Commissioner Cioloș underlined that for the European Union, both elements are equally important: „a modern, innovative, environmentally sympathetic and competitive winegrowing sector can go hand in hand with the preservation and fostering of traditional elements. Moreover, it is precisely that blend of history, tradition and cultural value that gives a wine its competitive edge”.
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