AVMSD - Commercial Communications - Codes of conduct
Codes of Conduct
- Article 9(2)
The AVMSD imposes an obligation on Member States and the Commission to encourage media service providers to develop codes of conduct regarding audiovisual commercial communications accompanying or included in children's programmes of foods high in fat, salt and sugar (HFSS).
The Commission and Member States are therefore obliged to address media service providers (both traditional and on-demand) and encourage them to develop codes of conduct in the respective area.
Their activities or lack of activities will be subject to monitoring and reporting obligation.
The term "codes of conduct" refers to voluntary rules (self-regulation) set by the audiovisual media service providers themselves or in cooperation with other sectors (e.g. food, advertising industry).
The codes should cover audiovisual commercial communications -thus inter alia traditional television advertising, sponsorship, teleshopping and product placement – of food and beverages containing nutrients and substances with a nutritional or physiological effect, in particular those such as fat, tarns-fatty acids, salt/sodium and sugars, excessive intakes of which in the overall diet are not recommended (HFSS foods).
The definition of the term HFSS foods can be found in the Regulation 1924/2006 on heath claims. The specific nutrient profiles established by the Commission help to identify the products that comply with that definition.
See
also: Presentations of the December 2009 Workshop on Codes of Conduct
Presentations of the October 2010 Workshop
on Codes of Conduct
Article 9(2)
Member States and the Commission shall encourage media service providers to
develop codes of conduct regarding inappropriate audiovisual commercial
communications, accompanying or included in children's programmes, of foods and
beverages containing nutrients and substances with a nutritional or
physiological effect, in particular those such as fat, trans-fatty acids,
salt/sodium and sugars, excessive intakes of which in the overall diet are not
recommended.