Employment, Social Affairs & Inclusion

Database of labour market practices

This database gathers practices in the field of employment submitted by European countries for the purposes of mutual learning. These practices have proven to be successful in the country concerned, according to its national administration. The European Commission does not have a position on the policies or measures mentioned in the database.

United Kingdom Dedicated Personal Advisors, Pathways to Work for Lone Parents (PWLP)
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Original Title: Dedicated Personal Advisors, Pathways to Work for Lone Parents (PWLP)
Country: United Kingdom
Responsible body: Department of Employment and Learning Northern Ireland (DELFI)
Name(s) of other organisations involved (partners / sub-contractors): Department of Social Development (DSD); Voluntary and community organisations; External training providers (Gingerbread, A4E and Paragon Training).
Start Year of implementation: 2007
End Year of implementation: 2009
EU policy relevance:

In recent years, the number and proportion of single-parent homes in the EU has increased, accounting for one in ten households in 2010. However, lone parents (mostly women) face difficulties entering and remaining in the labour market, which makes them more likely to face poverty than the rest of the population. Improving the situation of lone parents is a crucial part of the European policy framework, as the EU is committed to fighting social exclusion and poverty, as well as advancing the cause of gender equality.

The disadvantages faced by single parents are exacerbated by the fact that childcare facilities continue to be limited, expensive or non-existent in much of the EU. According to a (2013) report from the European Commission, only 10 Member States met the Barcelona objective of setting up childcare facilities for at least 33% of children younger than three by 2010. A total of 11 Member States met the target of setting up childcare facilities for at least 90% of those between three and the mandatory school age.

Against this background, the Europe 2020 Strategy aims to reduce the number of people in poverty or at risk of social exclusion by 25% by 2020. As women form the majority of single parents, enabling lone parents to work also relates to the EU’s gender equality framework - Directive 2006/54/EC provisions for non-discrimination on the grounds of gender, including in employment and occupation. This means that European women and men must have equal access to job opportunities, regardless of their family situation. Furthermore, increasing female labour participation is integral to the EU 2020 growth target of 75% employment for all 20-64 year olds.
National labour market context: Over the course of the pilot scheme (2007-2009), the national labour market context worsened in Northern Ireland as a result of the effects of the (2008-2009) economic crisis. Prior to the downtown, the economy’s strong performance was reflected in the falling unemployment rate. Between 1992 and 2005, this dropped by 58%, standing at 4.4% of the population in July 2006. By 2010, however, this had risen to 6.3%, and the proportion of economically inactive working-age citizens in Northern Ireland was 28%.
Policy area: Active labour market policies, Labour market participation, Prevention of poverty through inclusive labour markets
Specific policy or labour market problem being addressed:

In the context of the economic downturn, the situation for lone parents in Northern Ireland became more difficult, while many of the features and disadvantages facing the group remained the same. A lack of childcare places and the introduction of new eligibility criteria for social welfare payments contributed to the decision to begin the Pathways to Work for Lone Parents (PWLP) scheme.

Considering the characteristics of single parents at the time of the pilot programme, women led just over 90% of single-parent households in both the 2001 and 2011 censuses. Lone parents were still more likely to be unemployed than those in couples; in 2007, 52.4% of them were in work, as opposed to 74.8% of partnered mothers. Additionally, they continued to be at high risk of poverty, particularly if did not have jobs. In 2009, 56% of children from inactive single parent households in the UK faced poverty; for children of lone parents in part-time and full-time employment, the figures were 17% and 7% respectively.

In addition, childcare facilities in Northern Ireland were particularly limited, with only 92.5 nursery places available for every 1000 children who were 4 or younger in 2006. In 2010, the Department of Employment and Learning in Northern Ireland predicted that, even with a full commitment of executive resources, it would take around 10 years to bring available childcare in Northern Ireland into line with the rest of the UK. The introduction of Lone Parent Obligations in 2008 obliged single parents with children over 12 to be seeking work in order to receive benefits, and the eligibility criteria subsequently (2009, 2010 and 2012) became more stringent.
Aims and objectives of the policy or measure:

The PWLP scheme was the first initiative aimed specifically at single parents across the fields of poverty and social exclusion. It aimed to facilitate the (re-)integration of lone parents into the labour market (and society) through a number of services and incentives.

Working on the assumption that a paid job is the best way to gain financial autonomy and to move out of poverty, the Department of Employment and Learning Northern Ireland set up the Pathways to Work for Lone Parents (PWLP) pilot to increase the number of single parents in work. It did this by offering: customised guidance and interviews (through Dedicated Personal Advisors); financial incentives (the Return to Work Credit, the In-Work Emergency Fund and the Job Grant); professional training (the Work Preparation Programme for Lone Parents); and subsidies for childcare costs (up to £240 weekly for two or more children).

Through offering such services, the expectation was that it would be easier for lone parents to reconcile work and family commitments, to enter work and to move away from benefit dependency.
Main activities / actions underpinning the policy or measure:

Under the PWLP scheme, specialist, psychologically-trained Dedicated Advisors offered one-to-one support to lone parents. Through asking guiding questions, they could judge the parents’ needs effectively and expose the perceived / actual barriers to their participation in the workforce. Drawing on their knowledge of support schemes, the advisors recommended the most appropriate training or funding. They also maintained contact with the same clients throughout the entire process, establishing strong bonds of trust and understanding which contributed to the overall effectiveness of the interventions.

Advisors drew on certain tools to assist them when working with lone parents, and received enhanced, regular training as part of the scheme. It was mandatory for them to carry out Work Focused Interviews (WFIs), which became more frequent as parents’ children got older. During these, the Advisors undertook a Better-off calculation (BOC) to show lone parents the financial benefits of going back to work, integrating individual benefits, wages and hours worked into the calculations. The BOC helped clients to gain a clearer sense of the financial benefits of being in work. The funds provided by the Return to Work Credit (RTWC) were important in ensuring that clients were better off in work than claiming benefits, with 76% of lone parents returning to work from the pilot offices claiming the Return to Work Credit (RTWC).

Geographical scope of policy or measure: Local
Target groups: Low-skilled people, Women
Outputs and outcomes of the policy or measure:
  • The pilot offices worked with 3733 lone parents over the two years the measure operated. Of these, 3616 individuals had a WFI with a Dedicated Personal Advisor, and 539 (15%) re-entered the labour force. This compared favourably with the average re-entry rate in non-pilot offices (1%).
  • In a survey conducted by KPMG (as part of the evaluation of the programme, see below), 89% of the lone parents said that they had appreciated having a single advisor who understood their needs. As a result, they were able to be more open, did not have to repeat themselves and, generally, found the discussion more persuasive. The BOC was drawn out as a positive tool.
  • Ultimately, due to the strain of the economic recession on the financial and human resources of the Jobs and Benefits Offices (JBOs), the Advisors were absorbed into the mainstream advisory teams of the Public Employment Services.
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