French association 'les Eleveurs de Saveurs Iséroises' offers fair price for farmers
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| Publication date | Tuesday, 13 March, 2018 |
| Keywords | Animal husbandry and welfare livestock competitiveness Supply chain, marketing and consumption profitability Farming / forestry competitiveness and diversification local food short supply chain |
In 2009, livestock farmer Clément Guillaud from the Isère region in France wanted to increase profit and reduce costs without compromising the meat quality or increasing environmental impact. Clément: “One of the ways to gain more profit is by direct selling”. He also discovered that regional butchers were looking to buy high quality regional meat to respond to consumer demands. They established a new type of “semi-short" supply chain: The ‘Association des éleveurs de Saveurs Iséroises’. The association joined the SYAM Operational Group to strengthen their competitiveness.
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| Attachment | Size |
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 awp2018-press-01-breeders_final.docx | 637.67 KB |
 awp2018-press-01-breeders_final.pdf | 655.63 KB |
