The Tobacco Products Directive – Implementation in the EU
by Dr. Martina Pötschke-Langer MD, M.A., Head of Unit Cancer Prevention WHO Collaborating Centre for Tobacco Control, German Cancer Research Center (DKFZ)
On May 20th, the new Tobacco Products Directive (TPD) became applicable in the EU Member States. The Directive is an important achievement for public health in the EU and aims in particular to discourage young people from smoking.
The Directive will bring major changes to the tobacco products sold in the EU. Flavoured cigarettes that are attractive to young people such as fruit or menthol will not be allowed. Cigarette packages will carry large combined health warnings that remind consumers of the risks of smoking. Tobacco companies will not be able to market their products through misleading terms such
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EU Health Award for NGOs
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